Advanced Diploma in Hospitality Management
Overview
Options, options, options. Our entire life seems to consist of a smorgasbord of options. After deciding we are hungry, we are confronted with what to eat. Will it be pasta, fish or perhaps a light salad? What will we drink with it? Wine? Red or white?
Sometimes customers need a little help when making decisions. Part of your role, as hospitality staff, is to assist customers when they are presented with a tough decision. Whether it is a request to find the best harbour boat tour or the best wine accompaniment with chicken; your customers respect your advice.
Due to the precise demands of customers, there is great potential in the hospitality industry for complaints. Poorly handled customer complaints damage your reputation. Not only do the customers not return, they tell countless others of their bad experience. Complaints can occur regardless of the effort that you put into your service and the quality of the food and drink you serve. You need to develop a thick skin, and, where possible, turn negative complaints into positive experiences.
Getting to know your customers and identifying their needs and preferences will ensure that you provide them with a personalised service to remember.
Course Structure
Programme Duration
- 12 months (Full time and Part time)
- 06 months (Optional) On-Job-Training – Subject to approval of Training Work Permit from Ministry of Manpower, Singapore
Teacher - Student Ratio: 1:40
Course Intake: Available intakes in year 2012:
| Intake No |
Course ID |
Course Commencement date |
Course End date |
| 1 | ADHM/2012/01 | 13/02/2012 | 12/02/2013 |
| 2 | ADHM/2012/02 | 16/04/2012 | 15/04/2013 |
| 3 | ADHM/2012/03 | 11/06/2012 | 10/06/2013 |
| 4 | ADHM/2012/04 | 13/08/2012 | 12/08/2013 |
| 5 | ADHM/2012/05 | 15/10/2012 | 14/10/2013 |
| 6 | ADHM/2012/06 | 17/12/2012 | 16/12/20 |
Note: Application closes 1 month before the course commencement date for international students and 1 week for local students.
On Campus theory and practical
- 12 months
Module Synopsis:
Module 1: Food & Beverage Cost Control
Controlling cost is a critical task all successful managers must handle. Cost control management is necessary in order for any F&B operation to operate successfully and to maximize profits. This module will provide students with the basics concerning accounting principles and also to learn to apply cost control.
Module 2: Fundamentals of Management in the Hospitality Industry
This module extensively covers all aspect of the hospitality business from operational issues to the role of management. It provides students with knowledge on significant changes within industry and keeps up to date with the dynamism of the hospitality and tourism industry
Module 3: Catering Management
Catering services are committed to achieving excellence through quality food and service in a manner which meets client’s expectations and achieve the highest level of customer satisfaction and value for money. They take charge of not only food preparation but also decorations such as table settings and lightings. With the correct atmosphere, professional event caterers with experience can make an event special and memorable. This module provides students with a practical guide to planning, executing and managing a catering business.
Module 4: Hospitality Marketing Strategy
The module is taught with a combination of theoretical and practical approach with emphasis on industry applications. Students will be taught an applications-oriented concept to marketing hospitality products. Students will also develop an insight to a clear step-by-step guidance on developing an effective marketing plan.
Module 5: Hospitality Information Technology
Advancement in technology will have an impact on the hospitality industry. Students will be trained and kept abreast of the latest technological development on aspects related to hospitality industry. This module provides students with the ability to apply the benefits of technology effectively to enhance productivity.
Module 6: Accounting for Hospitality Industry
The ultimate objective of any business is to earn profits with the available resources. This module prepares the student to have an understanding of the Accounting procedures and to perform the day to day transactions for a Hospitality Business. The student gains an insight to the importance of the control measures and accounting principles.
Module 7: Introductory Commercial Food Production
This module gives the student an idea of the diversity of commercial cooking. The module encompasses the various cooking methods, forecasting and volume feeding, indenting and purchasing procedures. It also offers familiarization with menu planning, portion control and also different types of catering operations.
Module 8: Hospitality Law
All personnel employed or otherwise, belonging to the hospitality industry must be aware of the Laws that they are required to adhere to. This may vary depending on the country, state or province where the business is located. There may also be social or religious influences. This module covers the basics of all the legal requirements that are needed to run a business in the hospitality segment.
Module 9: Human Resources
In many hospitality establishments, one manager or supervisor is the entire human resources department, making all the hiring and training decisions, often without having a formal human resources background. Filling this knowledge gap, Hospitality Employee Management and Supervision provides both busy professionals and students with a one-stop comprehensive guide to human resources in the hospitality industry. Rather than taking a theoretical approach, this module provides a hands-on, practical, and applications-based approach. The coverage is divided into four sections: legal considerations, employee selection, employee orientation and training, and communication and motivation.
Entry Requirements
|
Minimum Age |
Academic Level |
Language Proficiency |
|
17 |
Diploma in Hopsitality Management |
A pass in English in GCE ‘O’ Level or its equivalent |
Assessment & Awards
- Final Assessment is conducted by Bradford-Rex College of Hospitality & Management
- Students with a min. of 90% (International) and 75% (Locals) attendance can register for examinations.
- Assessment consists of only theory examinations.
- After successful completion of the examination, students will be awarded with Advanced Diploma in Hospitality Management from Chichester College, United Kingdom
- Bradford-Rex College will provide with certificate of attendance for those who does not successfully complete the course.
Fee Structure
| Course / Programme |
Advanced Diploma in Hospitality Management |
| Course Fee |
S$6700.00 |
| Administration Fee |
S$500.00 |
| Examination Fee |
S$1300.00 |
| QBE Health Insurance |
S$100.00 |
| 7% GST |
S$602.00 |
| Total Fee Payable |
S$9202.00 (Payable to Escrow Account) |
| Application Fee |
S$321.00 (for New Applicants) (Payable to Bradford-Rex Account) |
| Note: |
Course fee payable includes 7% GST |
| Bradford-Rex College reserves the right to change the above fee from time to time without prior notice | |
| A late payment fee of 10% on the outstanding amount will be incurred to those who fail to pay their fee on time |
